{"id":15108,"date":"2024-08-29T17:29:35","date_gmt":"2024-08-29T21:29:35","guid":{"rendered":"https:\/\/www.openenglish.com.br\/blog\/?p=15108"},"modified":"2024-08-29T17:29:35","modified_gmt":"2024-08-29T21:29:35","slug":"open-english-business-estudo-de-caso","status":"publish","type":"post","link":"https:\/\/www.openenglish.com.br\/blog\/open-english-business-estudo-de-caso\/","title":{"rendered":"A Entidade P\u00fablica Que Abra\u00e7ou o Ingl\u00eas como Ferramenta de Transforma\u00e7\u00e3o"},"content":{"rendered":"<h2><b>1. Introdu\u00e7\u00e3o<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Uma prestigiada institui\u00e7\u00e3o nacional de pesquisa, reconhecida tanto no Brasil quanto internacionalmente por suas contribui\u00e7\u00f5es em \u00e1reas-chave como previs\u00e3o do tempo, monitoramento de desmatamento e mais, enfrentou o desafio de assegurar uma comunica\u00e7\u00e3o eficaz em ingl\u00eas para colabora\u00e7\u00e3o internacional e participa\u00e7\u00e3o em confer\u00eancias e publica\u00e7\u00f5es de alto impacto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diante disso, adotou o <\/span><b>programa de ingl\u00eas empresarial da Open English Business<\/b><span style=\"font-weight: 400;\"> para aprimorar as habilidades lingu\u00edsticas de seus colaboradores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este estudo de caso detalha os processos, desafios e impactos dessa implementa\u00e7\u00e3o, evidenciando como o programa n\u00e3o apenas atendeu, mas superou as expectativas institucionais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por op\u00e7\u00e3o da pr\u00f3pria institui\u00e7\u00e3o, optou-se por manter seu nome em anonimato ao longo deste estudo de caso, preservando assim a confidencialidade enquanto se compartilham as pr\u00e1ticas e resultados alcan\u00e7ados.<\/span><\/p>\n<h2><b>2. Contexto<\/b><\/h2>\n<h3><b>Necessidade<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A profici\u00eancia em ingl\u00eas surgiu como uma necessidade dentro da institui\u00e7\u00e3o p\u00fablica, impulsionada pela import\u00e2ncia estrat\u00e9gica do idioma nas atividades cient\u00edficas e operacionais da institui\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O dom\u00ednio do ingl\u00eas \u00e9 fundamental n\u00e3o apenas para manter a competitividade e relev\u00e2ncia da institui\u00e7\u00e3o no cen\u00e1rio cient\u00edfico global, mas tamb\u00e9m para facilitar o interc\u00e2mbio de conhecimentos e a dissemina\u00e7\u00e3o das pesquisas desenvolvidas pelo instituto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A realiza\u00e7\u00e3o de uma pesquisa interna entre os servidores confirmou que o ingl\u00eas era uma das habilidades mais necess\u00e1rias e ainda deficientes, levando \u00e0 decis\u00e3o de implementar um programa espec\u00edfico de treinamento em ingl\u00eas.<\/span><\/p>\n<h3><b>Diagn\u00f3stico<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A import\u00e2ncia de fortalecer as compet\u00eancias lingu\u00edsticas em ingl\u00eas foi destacada no plano de desenvolvimento de pessoas elaborado pelo \u00f3rg\u00e3o governamental respons\u00e1vel pela ci\u00eancia e tecnologia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta necessidade foi ainda mais evidenciada por uma pesquisa interna realizada entre os servidores, onde o ingl\u00eas foi uma das habilidades mais apontadas como deficit\u00e1ria.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesquisa revelou que aprofundar o conhecimento em ingl\u00eas seria decisivo para ampliar a capacidade de comunica\u00e7\u00e3o e colabora\u00e7\u00e3o internacional dos servidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\r\n\t\t<div id=\"cp_popup_id_14116\" class=\"cp-popup-container cp-popup-live-wrap cp_style_14116 cp-module-inline cpro-open \" data-style=\"cp_style_14116\" data-module-type=\"inline\" data-class-id=\"14116\" data-styleslug=\"in-content-promo-banner-700x300-3-4-2\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '14116' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '14116' data-section='configure' value='[]' ><style id='cp_popup_style_14116' type='text\/css'>.cp_style_14116 .cp-popup-content {font-family:Verdana;font-style:Normal;font-weight:Normal;}.cp_style_14116 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_14116 #panel-1-14116 .cp-target:hover { }.cp_style_14116 #panel-1-14116 { }.cp_style_14116 .cp-popup-content { width:700px;height:300px;background-color:#fff;}@media ( max-width: 767px ) {.cp_style_14116 .cp-popup-content{ border-style:none;border-color:#e1e1e1;border-width:1px 1px 1px 1px;border-radius:3px 3px 3px 3px;mobile-breakpoint:767;}.cp_style_14116 #panel-1-14116 .cp-target:hover { }.cp_style_14116 #panel-1-14116 { }.cp_style_14116 .cp-popup-content { width:320px;height:137px;background-color:#fff;}}.cp_style_14116 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:13px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 1px 1px;border-color:#bbb;active-border-color:#666;padding:0px 10px 0px 10px;}.cp_style_14116 #form_field-14116 .cp-target:hover { }.cp_style_14116 #form_field-14116 placeholder { color:#666;}.cp_style_14116 .cp-popup .cpro-form .cp-form-input-field input[type='radio'], .cp_style_14116 .cp-popup .cpro-form .cp-form-input-field input[type='checkbox'] {color:#666;background-color:#fff;}.cp_style_14116 .cp-popup .cpro-form .cp-form-input-field:focus {border-color: #666;}.cp_style_14116 .cp-popup .cpro-form .cp-form-input-field::-webkit-input-placeholder {color:#666;}.cp_style_14116 .cp-popup .cpro-form .cp-form-input-field::-moz-placeholder  {color:#666;}.cp_style_14116 .cp-popup .cpro-form .pika-lendar table tbody button:hover { background :#666;}.cp_style_14116 .cp-popup .cpro-form .pika-lendar table tbody .is-selected .pika-button { background :#666;box-shadow : inset 0 1px 3px #666;}.cp_style_14116 #form_field-14116 { }@media ( max-width: 767px ) {.cp_style_14116 .cp-popup .cpro-form .cp-form-input-field{ font-family:inherit;font-style:inherit;font-weight:inherit;text-transform:none;font-size:6px;letter-spacing:0;text-align:left;color:#666;background-color:#fff;border-style:solid;border-width:1px 1px 1px 1px;border-radius:1px 1px 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#cp_image-3-14116 .cp-target ~ .cp-field-shadow { }.cp_style_14116 #cp_image-3-14116 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_14116 #cp_image-3-14116 .cp-target:hover { }.cp_style_14116 #cp_image-3-14116 .cp-target:hover ~ .cp-field-shadow { }.cp_style_14116 #cp_image-3-14116 { left: -2px;top: 2px;z-index:2;}@media ( max-width: 767px ) {.cp_style_14116 #cp_image-3-14116 .cp-target { width:320px;height:137px;}.cp_style_14116 #cp_image-3-14116 .cp-target:hover { }.cp_style_14116 #cp_image-3-14116 .cp-target { border-style:none;}.cp_style_14116 #cp_image-3-14116 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_14116 #cp_image-3-14116 .cp-target { border-color:#757575;}.cp_style_14116 #cp_image-3-14116 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_14116 #cp_image-3-14116 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_14116 #cp_image-3-14116 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_14116 #cp_image-3-14116 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_14116 #cp_image-3-14116 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_14116 #cp_image-3-14116 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_14116 #cp_image-3-14116 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_14116 #cp_image-3-14116 .cp-target { }.cp_style_14116 #cp_image-3-14116 .cp-target ~ .cp-field-shadow { }.cp_style_14116 #cp_image-3-14116 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_14116 #cp_image-3-14116 .cp-target:hover { }.cp_style_14116 #cp_image-3-14116 .cp-target:hover ~ .cp-field-shadow { }.cp_style_14116 #cp_image-3-14116 { left: -1px;top: 1px;z-index:2;}}@media ( max-width: 767px ) {.cp_style_14116 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE B2B Brazil In-Content Banner V1 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data-cp-src=\"https:\/\/www.openenglish.com.br\/blog\/wp-content\/uploads\/sites\/20\/2024\/05\/swr-90-oe-b2b-br-content-strategy-blogs-banners-b2b-design-9x-body-text-banner-v1.png\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-3\" alt=\"Open English Business\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"April 30, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_14116' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"14116\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t<\/span><\/p>\n<h2><b>3. Solu\u00e7\u00f5es Propostas<\/b><\/h2>\n<h3><b>Alternativas Consideradas<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A respons\u00e1vel programa de extens\u00e3o e capacita\u00e7\u00e3o da institui\u00e7\u00e3o avaliou diversas op\u00e7\u00f5es para a implementa\u00e7\u00e3o de um <\/span><b>programa de ingl\u00eas corporativo<\/b><span style=\"font-weight: 400;\"> que atendesse \u00e0s necessidades espec\u00edficas de seus servidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foram considerados diferentes formatos e fornecedores, pesando fatores como metodologia de ensino, flexibilidade de hor\u00e1rios, e a experi\u00eancia anterior com outros programas presenciais e online.<\/span><\/p>\n<h3><b>Decis\u00e3o Estrat\u00e9gica<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A decis\u00e3o de escolher o<\/span><b> programa de ingl\u00eas corporativo da Open English<\/b><span style=\"font-weight: 400;\"> foi fundamentada em uma combina\u00e7\u00e3o de crit\u00e9rios rigorosos estabelecidos pelo edital e as necessidades identificadas por meio de pesquisas internas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Open English destacou-se por oferecer <\/span><b>um programa altamente flex\u00edvel<\/b><span style=\"font-weight: 400;\">, que permitia aos servidores <\/span><b>acessar o conte\u00fado e participar das aulas em hor\u00e1rios variados<\/b><span style=\"font-weight: 400;\"> \u2013 incluindo finais de semana, ap\u00f3s o expediente e durante o hor\u00e1rio de almo\u00e7o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta flexibilidade foi considerada um elemento-chave, dada a agenda muitas vezes imprevis\u00edvel dos pesquisadores e t\u00e9cnicos da institui\u00e7\u00e3o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, a plataforma oferece <\/span><b>aulas ao vivo com professores nativos<\/b><span style=\"font-weight: 400;\">, o que foi visto como uma grande vantagem para a imers\u00e3o lingu\u00edstica e exposi\u00e7\u00e3o a diferentes sotaques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os chefes das \u00e1reas tamb\u00e9m tiveram um papel ativo na sele\u00e7\u00e3o dos servidores para o programa, identificando entre 2 e 3 colaboradores por departamento que mais se beneficiariam do <\/span><b>treinamento de ingl\u00eas<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Considera\u00e7\u00f5es de Custo-Benef\u00edcio<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Durante o processo de sele\u00e7\u00e3o, a rela\u00e7\u00e3o custo-benef\u00edcio foi um fator decisivo. Apesar de restri\u00e7\u00f5es or\u00e7ament\u00e1rias e da necessidade de realocar fundos de outros treinamentos, o <\/span><b>programa de ingl\u00eas da Open English<\/b><span style=\"font-weight: 400;\"> mostrou-se vantajoso ao permitir que um maior n\u00famero de servidores fosse atendido sem comprometer a qualidade do ensino.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este aspecto foi decisivo para a escolha do <strong>p<\/strong><\/span><b>rograma de Ingl\u00eas para Empresas<\/b><span style=\"font-weight: 400;\"> Open English, levando em considera\u00e7\u00e3o o impacto potencial do aprimoramento do ingl\u00eas na capacidade dos servidores de contribuir para a ci\u00eancia global e participar de forma mais ativa no cen\u00e1rio internacional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\r\n\t\t<div id=\"cp_popup_id_14119\" class=\"cp-popup-container cp-popup-live-wrap cp_style_14119 cp-module-inline cpro-open \" data-style=\"cp_style_14119\" 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#cp_image-3-14119 .cp-target ~ .cp-field-shadow { }.cp_style_14119 #cp_image-3-14119 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_14119 #cp_image-3-14119 .cp-target:hover { }.cp_style_14119 #cp_image-3-14119 .cp-target:hover ~ .cp-field-shadow { }.cp_style_14119 #cp_image-3-14119 { left: -2px;top: 2px;z-index:2;}@media ( max-width: 767px ) {.cp_style_14119 #cp_image-3-14119 .cp-target { width:320px;height:137px;}.cp_style_14119 #cp_image-3-14119 .cp-target:hover { }.cp_style_14119 #cp_image-3-14119 .cp-target { border-style:none;}.cp_style_14119 #cp_image-3-14119 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_14119 #cp_image-3-14119 .cp-target { border-color:#757575;}.cp_style_14119 #cp_image-3-14119 .cp-target ~ .cp-field-shadow { border-color:#757575;}.cp_style_14119 #cp_image-3-14119 .cp-target { border-width:1px 1px 1px 1px;}.cp_style_14119 #cp_image-3-14119 .cp-target ~ .cp-field-shadow { border-width:1px 1px 1px 1px;}.cp_style_14119 #cp_image-3-14119 .cp-target { border-radius:0px 0px 0px 0px;}.cp_style_14119 #cp_image-3-14119 .cp-target ~ .cp-field-shadow { border-radius:0px 0px 0px 0px;}.cp_style_14119 #cp_image-3-14119 .cp-target > .cp-close-link { border-radius:0px 0px 0px 0px;}.cp_style_14119 #cp_image-3-14119 .cp-target > .cp-close-image { border-radius:0px 0px 0px 0px;}.cp_style_14119 #cp_image-3-14119 .cp-target { }.cp_style_14119 #cp_image-3-14119 .cp-target ~ .cp-field-shadow { }.cp_style_14119 #cp_image-3-14119 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_14119 #cp_image-3-14119 .cp-target:hover { }.cp_style_14119 #cp_image-3-14119 .cp-target:hover ~ .cp-field-shadow { }.cp_style_14119 #cp_image-3-14119 { left: -1px;top: 1px;z-index:2;}}@media ( max-width: 767px ) {.cp_style_14119 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE B2B Brazil In-Content Banner V2 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-3-14119\" class=\"cp-field-html-data   cpro_count_conversion oeabr-cursobnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com.br\/para-empresas\/?utm_source=organic&#038;utm_medium=blog&#038;utm_content=br-blog-Banner_In-Content_Business\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.openenglish.com.br\/blog\/wp-content\/uploads\/sites\/20\/2024\/05\/swr-90-oe-b2b-br-content-strategy-blogs-banners-b2b-design-9x-body-text-banner-v2.png\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-3\" alt=\"Open English Business\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"April 30, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_14119' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"14119\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t <\/span><\/p>\n<h2><b>4. Implementa\u00e7\u00e3o do Programa<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">O <\/span><b>programa de ingl\u00eas corporativo<\/b><span style=\"font-weight: 400;\"> atendeu servidores de n\u00edvel intermedi\u00e1rio e avan\u00e7ado. A sele\u00e7\u00e3o envolveu inicialmente a indica\u00e7\u00e3o de servidores por chefes de cada \u00e1rea, considerando a import\u00e2ncia estrat\u00e9gica de suas fun\u00e7\u00f5es.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dos 60 servidores que demonstraram interesse, 30 foram escolhidos com base em um teste de nivelamento e sua motiva\u00e7\u00e3o para melhorar as habilidades de ingl\u00eas.<\/span><\/p>\n<h3><b>Sobre a implementa\u00e7\u00e3o<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A respons\u00e1vel pelo programa de extens\u00e3o e capacita\u00e7\u00e3o da institui\u00e7\u00e3o, destaca que ficou impressionada com a <strong>variedade de recursos dispon\u00edveis<\/strong>, descrevendo-a como &#8220;incr\u00edvel&#8221; e destacando que h\u00e1 &#8220;um mundo de coisas&#8221; que os servidores podem explorar em seu pr\u00f3prio tempo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, a flexibilidade oferecida pela plataforma, que permite estudos em hor\u00e1rios variados, como finais de semana e hor\u00e1rios de almo\u00e7o, foi especialmente apreciada, adaptando-se perfeitamente \u00e0s rotinas dos servidores da institui\u00e7\u00e3o.<\/span><\/p>\n<h2><b>5. Resultados<\/b><\/h2>\n<h3><b>Desempenho<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A efic\u00e1cia do <\/span><b>programa de ingl\u00eas<\/b><span style=\"font-weight: 400;\"> foi evidenciada pelo avan\u00e7o de 70% dos participantes para um n\u00edvel superior de profici\u00eancia em ingl\u00eas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os servidores, que s\u00e3o na maioria pesquisadores, elogiaram particularmente as aulas ao vivo, que proporcionaram a oportunidade de experienciar diferentes sotaques, como os de professores sul-africanos.<\/span><\/p>\n<h3><b>Dados de Engajamento do Programa<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O programa de ingl\u00eas corporativo da Open English n\u00e3o apenas foi bem recebido, como tamb\u00e9m mostrou resultados impressionantes em termos de participa\u00e7\u00e3o e dedica\u00e7\u00e3o dos servidores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seis meses ap\u00f3s a sua implementa\u00e7\u00e3o,estes dados destacam o seu sucesso:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total de Unidades Conclu\u00eddas:<\/b><span style=\"font-weight: 400;\"> 319<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total de Li\u00e7\u00f5es Conclu\u00eddas:<\/b><span style=\"font-weight: 400;\"> 7.076<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total de Aulas Ao Vivo Assistidas:<\/b><span style=\"font-weight: 400;\"> 244<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tempo de Pr\u00e1tica (em horas):<\/b><span style=\"font-weight: 400;\"> 291<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Total de Horas de Uso:<\/b><span style=\"font-weight: 400;\"> 2.083<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Esses n\u00fameros refletem o comprometimento e o esfor\u00e7o dos participantes, demonstrando que o programa n\u00e3o s\u00f3 atendeu \u00e0s suas expectativas como tamb\u00e9m proporcionou amplas oportunidades para o desenvolvimento de habilidades lingu\u00edsticas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O alto n\u00famero de li\u00e7\u00f5es conclu\u00eddas e horas de uso evidencia uma ades\u00e3o significativa ao programa, enquanto as horas dedicadas \u00e0s aulas ao vivo e pr\u00e1tica aut\u00f4noma sublinham a efetividade da metodologia adotada.<\/span><\/p>\n<h3><b>Compara\u00e7\u00e3o<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O programa superou outros formatos previamente experimentados, como cursos presenciais<\/span><i><span style=\"font-weight: 400;\"> in company<\/span><\/i><span style=\"font-weight: 400;\">. Nesse caso, a flexibilidade do formato online foi um diferencial, especialmente para servidores que frequentemente viajam a trabalho.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outro recurso reconhecido pela respons\u00e1vel pelo programa \u00e9 o portal de RH, um <\/span><i><span style=\"font-weight: 400;\">dashboard <\/span><\/i><span style=\"font-weight: 400;\">robusto com m\u00e9tricas detalhadas e gr\u00e1ficos que permitem acompanhar de perto o progresso de cada servidor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ela destaca como <strong>esse portal facilita a visualiza\u00e7\u00e3o detalhada da evolu\u00e7\u00e3o de cada servidor, tornando o acompanhamento pr\u00e1tico e eficiente<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O suporte da equipe de <\/span><i><span style=\"font-weight: 400;\">Customer Success<\/span><\/i><span style=\"font-weight: 400;\">, que inclui o envio de e-mails e cronogramas de estudo personalizados, foi tamb\u00e9m um diferencial elogiado pela respons\u00e1vel pelo programa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esse atendimento atencioso e personalizado n\u00e3o s\u00f3 atendeu, mas tamb\u00e9m superou as expectativas, refor\u00e7ando a percep\u00e7\u00e3o de que a parceria entre a Open English e a institui\u00e7\u00e3o realmente deu certo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\r\n\t\t<div id=\"cp_popup_id_14122\" class=\"cp-popup-container cp-popup-live-wrap cp_style_14122 cp-module-inline cpro-open \" data-style=\"cp_style_14122\" data-module-type=\"inline\" data-class-id=\"14122\" data-styleslug=\"in-content-promo-banner-700x300-3-4-2-2-2\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '14122' data-section='configure' 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.cp-target { }.cp_style_14122 #cp_image-3-14122 .cp-target ~ .cp-field-shadow { }.cp_style_14122 #cp_image-3-14122 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_14122 #cp_image-3-14122 .cp-target:hover { }.cp_style_14122 #cp_image-3-14122 .cp-target:hover ~ .cp-field-shadow { }.cp_style_14122 #cp_image-3-14122 { left: -1px;top: 1px;z-index:2;}}@media ( max-width: 767px ) {.cp_style_14122 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"OE B2B Brazil In-Content Banner V3 700\u00d7300\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"320\" data-height=\"300\" data-mobile-height=\"137\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_image-3-14122\" class=\"cp-field-html-data   cpro_count_conversion oeabr-cursobnr cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"goto_url\" data-step=\"1\" data-redirect=\"https:\/\/www.openenglish.com.br\/para-empresas\/?utm_source=organic&#038;utm_medium=blog&#038;utm_content=br-blog-Banner_In-Content_Business\" data-redirect-target=\"_self\"   >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"300\" data-cp-src=\"https:\/\/www.openenglish.com.br\/blog\/wp-content\/uploads\/sites\/20\/2024\/05\/swr-90-oe-b2b-br-content-strategy-blogs-banners-b2b-design-9x-body-text-banner-v3.png\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-3\" alt=\"Open English Business\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"April 30, 2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_14122' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"14122\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t<\/span><\/p>\n<h2><b>6. Li\u00e7\u00f5es Aprendidas<\/b><\/h2>\n<h3><b>Insights<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ap\u00f3s analisar os resultados e feedbacks sobre o programa de ingl\u00eas implementado pela institui\u00e7\u00e3o em parceria com a Open English, alguns diferenciais se destacam, refor\u00e7ando o sucesso e a aceita\u00e7\u00e3o do programa entre os servidores:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Aulas ao Vivo com Professores Nativos<\/b><span style=\"font-weight: 400;\">: As sess\u00f5es ao vivo s\u00e3o uma chance de ouro para os servidores interagirem diretamente com professores de v\u00e1rias partes do mundo, como os carism\u00e1ticos sul-africanos. Isso n\u00e3o s\u00f3 enriquece a experi\u00eancia de aprendizado com diferentes sotaques, mas tamb\u00e9m prepara os servidores para entender e se comunicar efetivamente em um ambiente internacional.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexibilidade do Curso<\/b><span style=\"font-weight: 400;\">: A possibilidade de acessar o curso em qualquer hora e de qualquer lugar \u00e9 um grande trunfo, especialmente considerando a agenda cheia e os compromissos de viagem frequentes dos servidores da institui\u00e7\u00e3o. Essa flexibilidade garante que nenhum servidor fique para tr\u00e1s por quest\u00f5es de log\u00edstica.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Suporte da Customer Success<\/b><span style=\"font-weight: 400;\">: O acompanhamento cont\u00ednuo oferecido pela equipe de Customer Success da Open English \u00e9 outro diferencial crucial. Esse suporte consiste na assist\u00eancia constante para garantir que cada servidor aproveite ao m\u00e1ximo o programa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recursos Anal\u00edticos no Portal do RH<\/b><span style=\"font-weight: 400;\">: O portal de RH, com suas m\u00e9tricas detalhadas e gr\u00e1ficos intuitivos, \u00e9 uma ferramenta poderosa para gerenciamento e acompanhamento do progresso. Ele permite que gestores de recursos humanos acompanhem de perto a evolu\u00e7\u00e3o de cada servidor, facilitando a identifica\u00e7\u00e3o de \u00e1reas que necessitam de aten\u00e7\u00e3o extra e celebrando os sucessos ao longo do caminho.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Formato Online Inovador<\/b><span style=\"font-weight: 400;\">: Comparado a programas presenciais anteriores, o formato online da Open English se mostrou superior, oferecendo n\u00e3o apenas maior adaptabilidade, mas tamb\u00e9m uma integra\u00e7\u00e3o mais eficiente de recursos tecnol\u00f3gicos avan\u00e7ados, que melhoram a experi\u00eancia de aprendizado.<\/span><\/li>\n<\/ul>\n<h3><b>Sugest\u00f5es para o Futuro<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O sucesso do programa de ingl\u00eas foi t\u00e3o evidente que j\u00e1 h\u00e1 planos para o futuro. De acordo com a respons\u00e1vel pelo programa, ela espera poder expandir o treinamento para incluir tamb\u00e9m servidores que t\u00eam o n\u00edvel de ingl\u00eas b\u00e1sico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essa amplia\u00e7\u00e3o poder\u00e1 aumentar ainda mais o impacto do treinamento, democratizando o acesso ao aprendizado do idioma e fortalecendo a capacidade de comunica\u00e7\u00e3o internacional de toda a equipe da institui\u00e7\u00e3o.<\/span><\/p>\n<h2><b>7. Conclus\u00e3o<\/b><\/h2>\n<h3><b>Resumo dos Pontos Chave<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A implementa\u00e7\u00e3o do programa de ingl\u00eas provou ser uma iniciativa extremamente acertada, preenchendo uma necessidade essencial de compet\u00eancias lingu\u00edsticas que estava evidente entre os servidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este case demonstra que <strong>o dom\u00ednio do ingl\u00eas \u00e9 relevante n\u00e3o apenas para empresas do setor privado, mas tamb\u00e9m para entidades p\u00fablicas que buscam ampliar sua influ\u00eancia<\/strong> e colabora\u00e7\u00e3o em escala global.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><a href=\"https:\/\/www.openenglish.com.br\/para-empresas\">programa de ingl\u00eas empresarial<\/a><span style=\"font-weight: 400;\"> da Open English n\u00e3o apenas equipou a equipe desta renomada institui\u00e7\u00e3o de pesquisa com as ferramentas necess\u00e1rias para uma comunica\u00e7\u00e3o eficaz em ingl\u00eas, mas tamb\u00e9m refor\u00e7ou sua a presen\u00e7a do em plataformas e eventos cient\u00edficos internacionais.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A flexibilidade do <a href=\"https:\/\/www.openenglish.com.br\/para-empresas\/curso\/\">curso de ingl\u00eas para empresas<\/a>, as aulas com professores nativos e o suporte cont\u00ednuo oferecido pela Open English foram elementos fundamentais para a satisfa\u00e7\u00e3o geral com o programa e destacaram a import\u00e2ncia de investimentos semelhantes em outras institui\u00e7\u00f5es p\u00fablicas para fortalecer sua competitividade internacional.<\/span><\/p>\n<h3><b>Impacto Geral<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A colabora\u00e7\u00e3o entre a institui\u00e7\u00e3o de pesquisa e a Open English superou as expectativas de todos. O sucesso do programa pode ser medido n\u00e3o s\u00f3 pelos <strong>70% dos servidores que avan\u00e7aram de n\u00edvel<\/strong> na plataforma, mas tamb\u00e9m pelo feedback extremamente positivo sobre a qualidade e a aplicabilidade do aprendizado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os relat\u00f3rios detalhados dispon\u00edveis no portal de RH e o atendimento personalizado da equipe de <em>Customer Success<\/em> proporcionaram uma gest\u00e3o eficaz do aprendizado, que se refletiu diretamente na confian\u00e7a e satisfa\u00e7\u00e3o dos servidores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, a possibilidade de expandir o programa para incluir servidores de n\u00edvel b\u00e1sico mostra o potencial de crescimento e a longevidade desta iniciativa, destacando o compromisso cont\u00ednuo da institui\u00e7\u00e3o em fortalecer suas compet\u00eancias globais.<\/span><\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center 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class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 28px; height: 28px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 28px; height: 28px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 28px; height: 28px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 28px; height: 28px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 28px; height: 28px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 22.4px;\">\n            <span class=\"kksr-muted\">Avalie este post<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Veja como este instituto de pesquisas espaciais est\u00e1 al\u00e7ando voos mais altos e expandindo sua colabora\u00e7\u00e3o global com o programa de ingl\u00eas para empresas da Open English Business \ud83d\ude80\ud83c\udf0e<\/p>\n","protected":false},"author":70,"featured_media":15113,"comment_status":"open","ping_status":"closed","sticky":false,"template":"post-2021.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[166,165],"tags":[],"class_list":["post-15108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","category-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quando o Ingl\u00eas Empresarial Virou o Jogo no Setor 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